Is Vimeo going to raise prices?

Short Answer: Yes.

Long Answer: They are about to squeeze you until you pop.

Vimeo was just acquired by the Italian tech firm Bending Spoons for $1.38 billion. If you are a shareholder, congratulations. If you are a user, you need to export your library immediately.

Why? Because Bending Spoons doesn't buy companies to "innovate." They buy distressed brands to "financial-engineer" the soul out of them.

I know this because I lived it. I was working at StreamYard when Bending Spoons took over in 2024. I watched a customer-obsessed culture get gutted for short-term profit.

But you don't have to take my word for it. You just have to look at their "body count."

The Bending Spoons Playbook

Bending Spoons operates like a private equity firm on steroids. Their strategy is public and brutal:

1. Acquire a beloved but stalling tool (Evernote, Meetup, Filmic Pro).
2. Fire the entire original team (often 70-100% of staff).
3. Migrate the code to their skeleton crew in Europe.
4. Jack up prices by 50-100% to milk the "sticky" users who can't leave.

Here is what happened to the last communities they bought.

Exhibit A: Evernote (The Price Doubling)

When Bending Spoons bought Evernote in 2023, they promised to "take it to the next level."

• The Reality: They fired almost the entire US and Chile workforce.
• The Price Hike: Within months, they nearly doubled the price for many users. Personal plans jumped from ~$69 to ~$129/year.
• The Result: A gutted support team and a massive exodus of users. If you use Vimeo for business, imagine your bill doubling overnight while support stops answering your emails (more than they do already).

Exhibit B: Filmic Pro (The "Weekly" Sub Scam)

Filmic Pro was the gold standard for mobile video. It was a $15 one-time purchase. Then Bending Spoons bought it.

• The Reality: They laid off the entire original team. Every single person.
• The Price Hike: They deleted the one-time purchase option and replaced it with a $2.99/week subscription. That is $155 a year for an app that used to cost $15 once.
• The Result: The app stopped getting meaningful updates, and the community revolted.

Exhibit C: StreamYard & WeTransfer

In 2024, they came for StreamYard and WeTransfer. The pattern is repeating. Support teams are slashed, and development slows to a crawl as the products are moved to their "universal" codebase to save money.

What This Means for Vimeo Users (2026 Prediction)

Vimeo isn't special. It is just the next asset in the portfolio. Based on the history above, here is exactly what is coming for your account:

1. The "Standard" Plan Hike: Expect the $12 plan to jump to $20 or $25 very soon.
2. The "Bandwidth" Trap: They will likely enforce strict bandwidth caps to force small users onto "Enterprise" sales contracts.
3. The "Legacy" migration: If you're on a legacy plan (a plan not on their pricing page), expect to be forcibly moved off it onto something a lot less favourable.
4. The "Zombie" Support: They have already started layoffs at Vimeo. Soon, "Support" will just be a chatbot designed to frustrate you until you give up.

Don't Be The Lemon

Bending Spoons paid $1.38 billion for Vimeo. They need to make that money back, and they aren't going to do it by finding new customers. They are going to do it by squeezing you.

You have a brief window before the new pricing terms of service drop. Get out now.

Move your Vimeo library today with LOVE. The Livid One-click Video Exporter. Download here

Looking for a new place to host your videos? We'd love to see you on Livid, but maybe you'd like to compare first?