Erecta-Rack, a leading provider of products for professional painters, struggled to replicate its brick-and-mortar success in the digital marketplace. Their deep product knowledge wasn’t translating into Amazon or eCommerce growth. The Source Approach method unified their strategy by installing the Brand Source OS, leading to 145% year-over-year growth and positioning their eCommerce channel as their primary revenue driver, surpassing brick-and-mortar sales.
https://www.sourceapproach.com/fractional-cmo